Motivation Research

Motivations for Sharing Information Online

This is a project page of a research about motivations of social media users for sharing information online.

The motivation framework for information sharing is composed of 10 factors, such as enjoyment, self-efficacy, learning, personal gain, altruism, empathy, community interest, social engagement, reputation, and reciprocity, This model was first developed based on a comprehensive review of motivation and social theories and literature in the areas of online communities and social media use. First, the framework was applied to test motivations of lay people for sharing health information online (Oh, 2012) and then it was enhanced to evaluate the motivations of social media users for sharing information in general in various channels of social media, such as Facebook, Twitter, Delicious, YouTube, and Flickr  (Oh & Syn, 2015; Syn & Oh, 2015, Oh & Syn, 2017).

Recently, the motivation framework was modified to identify the motivations of academic researchers for self-archiving in academic social networking sites by adopting a model of faculty self-archiving of information and data for research and professional development (Kim, 2010) The model of motivations for self-archiving in ASNS includes 18 factors in personal, social, professional, and external contexts.

The online survey questionnaires used in the studies above are available from the ResearchGate Project Page.


  • Kim, J. (2010). Faculty self‐archiving: Motivations and barriers. Journal of the Association for Information Science and Technology61(9), 1909-1922.
  • Oh, S., & Syn, S. Y. (2015). Motivations for sharing information and social support in social media: A comparative analysis of Facebook, Twitter, Delicious, YouTube, and Flickr. Journal of the Association for Information Science and Technology66(10), 2045-2060.
  • Syn, S. Y., & Oh, S. (2015). Why do social network site users share information on Facebook and Twitter? Journal of Information Science, 41(5), 553-569. doi:10.1177/0165551515585717
  • Oh, S. & Syn, S. (2017). Motivations for sharing photos and videos on YouTube and Flickr. Journal of Korean Society for Information Management, 34(4), 227-245.
  • Oh, S. (2012). The characteristics and motivations of health answerers for sharing information, knowledge, and experiences in online environments. Journal of the American Society for Information Science and Technology, 63(3), 543-557. doi:10.1002/asi.21676.